KarlWeick
Model of Organizational Interpretation Modes
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Organizational Intrusiveness |
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Passive |
Active |
Assumptions about environment |
Unanalyzable |
UNDIRECTED VIEWING
Constrained interpretations, Nonroutine, informal data, Hunch, rumor, chance opportunities. |
ENACTING
Experimentation, testing, coercion, invent environment. Learn by doing. |
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Analyzable |
CONDITIONED VIEWING
Interprets within traditional boundaries. Passive detection. Routine, formal data. |
DISCOVERING
Formal search. Questioning, surveys, data gathering. Active detection. |
