KarlWeick

Model of Organizational Interpretation Modes

Organizational Intrusiveness

Passive

Active

Assumptions about environment

Unanalyzable

UNDIRECTED VIEWING
Constrained interpretations, Nonroutine, informal data, Hunch, rumor, chance opportunities.

ENACTING
Experimentation, testing, coercion, invent environment. Learn by doing.

Analyzable

CONDITIONED VIEWING
Interprets within traditional boundaries. Passive detection. Routine, formal data.

DISCOVERING
Formal search. Questioning, surveys, data gathering. Active detection.