CustomerDevelopment의 첫 번째 단계.
Phase |
Goals |
Deliverables |
0. Get Buy-in |
Investors / founders agree on CustomerDevelopment, key hires, and values. |
Buy-In, Core Values |
1. State Hypotheses |
Set product specs, develop detailed hypothesis of product, first customers, channels and pricing, demand, market, and competition. |
Hypothesis Briefs |
2. Test & Quality Hypotheses |
Test hypotheses from phase 1. Understand customers' "day in the life" |
Validate |
3. Test & Qualify Product Concept |
Test product concept. Do customers' needs match the product? |
Hypotheses |
4. Verify |
Found the right market? Have a profitable business? |
Validate |