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= Running Lean =

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== Introduction ==

those startups that succeed, 2/3 report having drastically changed their plans along the way.

they ''find a plan that works before running out of resources.''

but leaves most of the customer validation until after the software is released.

customers can clearly articulate their problems.

''It is not the customer's job to know what they want.'' - Steve Jobs

''Specifically, out objective is ''maximizing learning (about customers) per unit time''.''

== About Me ==

while listening to customers is important, ''you have to know how to do it''.


== Chapter 1. Meta-Principles ==

 1. Document your Plan a.
 1. Identify the riskiest parts of your plan.
 1. Systematically test your plan.

=== Step 1: Document Your Plan A ===

True purpose of making Business plan: Facilitating conversations with people other than yourself.

Lean Canvas. (slightly modified version of ''Business Model Canvas''. it is Creative Commons)

Your Product is NOT "the Product". Your "business model" is the product.

Recognizing your business model as a product is empowering. 

=== Step 2: Identify the Riskist Parts of Your Plan ===

Startups are a risky business, and out real job as entrepreneurs is to systematically de-risl out startups over time.

''The bigger risk for most startups is building something nobody wants.''



[[RunningLean/Chapter2]]


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CategoryBook